Our Olio.

In the summer of 2023, Willy felt an intense pull away from his life in New York City.

He took out his savings, booked a one way flight to Sicily and found a small farm near the southern coast. 

When he arrived, he was met by howling winds, big puffy clouds and ancient olive trees scattered across the property, untouched, and in a month's time, ready to harvest.

Willy began learning the ways of the land. Combing branches, stitching broken nets, recognizing the diversity of the fruit.

He and the farmer became close friends, spending days picking eternal trees, sharing stories from the past and observations in the present. They spent nights over a table stained with local wine and homemade pasta sauce, laughed and cried.

He became his mentor.

WillySi is an ode to Franco.

It is a feeling, encapsulated in a can of oil. A memory stamped by life. A connection to the land and all of its inhabitants. A salute to Sicilia. And most importantly, a labor of Love.